History of Social Media Marketing: The Most Noteworthy Successes

Social Media Marketing

Social media marketing is a powerful tool. It has the ability to reach and influence people who you wouldn’t otherwise be able to reach. The field of social media marketing has come a long way since it was first introduced in the early 2000s, and there are now countless examples of brands using this method successfully. In this article, we’ll look at some of the most notable examples from the past decade—and what makes them so memorable today. Buy Twitch viewers without any hesitation. 

Old Spice’s The Man Your Man Could Smell Like

Old Spice’s The Man Your Man Could Smell Like is one of the most successful social media marketing campaigns ever. The campaign was launched in 2011 and featured an ultra-popular video with Isaiah Mustafa, who played a character named “The Man Your Man Could Smell Like.” In this fun video, he described how his body odor smelled like cologne (and it worked). In just two years, Old Spice had generated more than 1 billion impressions on Facebook alone—more than any other brand or product ever released through their channels during that time period.

Oreo’s Daily Twist

Oreo’s Daily Twist was a social media marketing campaign launched on the 100th birthday of The Oreo cookie. It was a way to celebrate the brand’s history and its customers’ loyalty through fun, creative content.

The campaign included YouTube videos and mini-documentaries that showed how different people around the world eat their Oreos every day. In addition to these videos—which were released daily throughout April—the brand also held contests where consumers could win prizes based on how many times they tweeted or retweeted one of their posts about eating an Oreo (or posting one onto Instagram).

Starbucks’ White Cup Contest

In the early 2000s, Starbucks’ White Cup Contest was an incredibly popular marketing campaign. This contest raised awareness of the brand and encouraged customers to create designs that could be printed on cups. The winning design was a white cup with a coffee bean logo in the middle of it—and after thousands of people submitted their own designs, this one was chosen as “the right choice” for the company’s cups. The winning designer got $10 million dollars! This example shows how social media can help brands reach new markets and expand their audience base by connecting with other people who care about similar topics or products as them (or maybe even better).

#IceBucketChallenge for ALS Awareness

The Ice Bucket Challenge, which began as a way to raise money for the ALS Association (the organization that now uses the hashtag #IceBucketChallenge), is one of the most notable success stories in social media marketing history.

The idea behind it was simple: if you nominate someone and then dump a bucket of ice water on their head, they’ll have to take time out of their day to do something nice for others. In this case, participants would donate $100 or more towards research into a cure for Lou Gehrig’s disease—a neurological disorder that causes paralysis and death within just two decades of diagnosis.

The challenge caught on like wildfire among celebrities including Justin Timberlake and Bill Gates before becoming an international phenomenon with over 100 million participants worldwide by its end date on August 22nd 2017!

It’s easy to see why people were so into this campaign; there was something so relatable about it—you could take part in any situation where someone had done something kind for someone else without having done anything at all yourself—and everyone wanted their friends involved!

Social media marketing is a powerful tool but it can be misused.

The same way that you wouldn’t use a sledgehammer on a fly, social media marketing isn’t a silver bullet for success. It needs to be used correctly and in the right context for it to work effectively; otherwise, you’ll end up with nothing but frustration and wasted time.


Social media marketing is a powerful tool for business. However, it can be misused and abused if not properly managed. The most notable successes in this field have been achieved by companies that have learned how to use social media effectively to connect with their customers and drive sales. We hope you enjoyed learning about some of these examples!

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